How Bots Affect E-commerce

Companies in every industry are attacked by bad bots. But e-commerce companies are especially hard hit by bad-bot tactics such as price scraping, sneaker bots, grinch bots, and gift card stuffing and abuse. This is the first industry-specific report into e-commerce bots. In it, we analyze 16.4 billion requests from 231 domains internationally to discover key findings such as:

• 30.8% of traffic to e-commerce sites are bots
• 17.7% of traffic to e-commerce sites comes from bad bots
• 23.5% of those bad bots are classified as sophisticated